Privacy Policy

Last updated: October 29, 2026

Summary

  • We do not sell your personal information.
  • We do not use your alarm, video, audio, or location data for advertising.
  • We share information with service providers who help deliver your service, such as Alarm.com and our monitoring center.
  • We disclose information to law enforcement only with your consent, in response to valid legal process, or in an emergency involving risk of death or serious physical injury.
  • You can request access to, correction of, or deletion of your information.

The sections below provide details.

1. Who we are

This policy covers suretyCAM, LLC and its affiliates (“Surety,” “we,” “us”). It applies to our websites, including suretyhome.com and suretydiy.com, our customer portal, and the alarm monitoring, video, and smart home services we provide (together, the “Services”).

Our Services run on the Alarm.com platform. When you are a Surety customer, Surety is the company responsible for your information, and Alarm.com processes it on our behalf as our service provider. Alarm.com’s own privacy policy, available at alarm.com/legal/privacy_policy.aspx, describes how Alarm.com handles the data it processes for us. Alarm.com may also use information to develop and improve its own services and those of its affiliates, and to show you offers for Alarm.com products and services, as described in its privacy policy.

2. Information we collect

Information you give us

  • Contact and account details: name, service address, phone numbers, email address, and login credentials.
  • Emergency and monitoring details: emergency contacts, verbal passcodes, permit numbers, and instructions for our monitoring center.
  • Billing details: billing address and payment card or bank information. Card numbers are handled by our payment processor; we do not store full card numbers on our servers.
  • Support communications: emails, chats, forum posts, and phone calls with our team. Calls may be recorded for quality and training.

Information created when you use the Services

  • System and device information: your equipment, settings, sensor names, and system configuration.
  • Alarm and event history: arming and disarming, sensor activity, alarms, and signals sent to our monitoring center, along with the monitoring center’s call and dispatch records.
  • Video and audio: if you use cameras or video doorbells, clips and live streams are processed and stored by Alarm.com to provide your video service. Surety staff cannot view your video unless you explicitly grant us access for troubleshooting. This restriction is enforced by Alarm.com.
  • Location: if you turn on location-based features in the Alarm.com app (such as geofence arming reminders), your phone’s location is used to power those features.

Facial recognition and biometric information

Some Alarm.com cameras offer facial recognition, which can identify people you have named when they appear on camera. Facial recognition is off unless you turn it on. When you turn it on, Alarm.com collects facial geometry or measurements (“biometric information”) of people who appear in your cameras’ view.

  • Biometric information is collected only when you turn on a facial recognition feature or otherwise consent to its collection.
  • It is processed and stored by Alarm.com. Surety does not store biometric information.
  • It is used only to provide the facial recognition feature and, by Alarm.com, to develop and improve its services, as described in Alarm.com’s privacy policy.
  • Biometric information is not sold and is not used for advertising.
  • You can turn facial recognition off at any time in the Alarm.com app.

Some states and cities have laws about collecting biometric information, including notice and consent requirements for people who appear on camera. If you use facial recognition, you are responsible for complying with the laws that apply where your cameras are installed.

Information collected automatically on our websites

  • IP address, browser and device type, pages visited, and referring site, collected through server logs and cookies.
  • Google reCAPTCHA, which we use on forms to block spam and fraud.
  • Advertising measurement tags, described in section 5.

3. How we use your information

We use your information to:

  • Monitor your system, respond to alarms, and contact you, your emergency contacts, and emergency services when needed.
  • Provide, maintain, and support your equipment, apps, and account.
  • Process orders, payments, shipping, and alarm permits.
  • Send service messages, such as alerts, billing reminders, and account notices, by email or text.
  • Tell you about products and services from Surety and Alarm.com that may work with your system, including offers shown in the Alarm.com app or sent by email. These offers may be based on the equipment and features on your account.
  • Protect our customers and our systems against fraud, misuse, and security threats.
  • Improve our products and services.
  • Comply with the law and alarm industry regulations.

We do not use alarm activity, video, audio, or location data for advertising, and we do not use customer information to advertise other companies’ products.

4. When we share information

We do not sell personal information. We share it in the following situations:

  • Service providers. This includes Alarm.com (platform, app, and video), our professional monitoring center, our payment processor, shipping carriers, text message and email providers, and review platforms that invite you to rate our service. Each may use your information only to provide services to Surety, except that Alarm.com may also use it as described in section 1, and each is bound by confidentiality obligations.
  • Emergency response. When an alarm is triggered, our monitoring center may share relevant information, such as your address and alarm details, with police, fire, or medical responders.
  • Your local alarm permit office. Where your jurisdiction requires an alarm permit or registration, we may share the information needed to obtain or maintain it.
  • With your consent. For example, when you connect a third-party device or service to your account, or ask us to share information with someone.
  • Legal process. See section 6.
  • Business transfers. If Surety is involved in a merger, acquisition, or sale of assets, your information may transfer to the new owner, who must continue to protect it consistent with this policy.

5. Website cookies and advertising

Our websites use advertising tags to measure the results of our online advertising. These tags are used on our websites only, not in your alarm system, cameras, or apps. We currently use the Reddit advertising tag. These tags may collect your IP address, the pages you visit on our websites, and whether you made a purchase. Some state privacy laws consider this “targeted advertising” or “sharing” of personal information.

We also work with affiliate partners through Impact.com. If you arrive at our websites through an affiliate link, Impact.com receives information about your visit and purchase, including your customer ID and a hashed (scrambled) version of your email address, so that we can credit and pay the referring affiliate.

You can opt out of this use at any time:

We do not respond to the older “Do Not Track” browser signal, which has no common standard.

6. Law enforcement and government requests

We provide customer information, including video and alarm history, to law enforcement or government agencies only:

  • With your consent;
  • When we receive a valid subpoena, court order, or search warrant, and we will require a search warrant for the content of your video or audio recordings; or
  • In an emergency, when we believe in good faith that disclosure is needed to prevent death or serious physical injury.

Where permitted by law, we will notify you before disclosing your information in response to legal process.

7. How we protect your information

We use administrative, technical, and physical safeguards to protect your information, including encrypted connections, restricted staff access based on job need, and multi-factor authentication for all administrative access. Alarm.com maintains an information security program informed by standards from the National Institute of Standards and Technology (NIST) and the Center for Internet Security. No method of transmission or storage is completely secure. You are responsible for keeping your login credentials confidential, and we recommend enabling two-factor authentication in the Alarm.com app.

8. How long we keep information

We keep sales and order records permanently for accounting, tax, warranty, and dispute resolution purposes.

Surety does not store your alarm system data. Alarm event history, device settings, video, and audio are stored by Alarm.com and retained according to Alarm.com’s retention practices. Video clips are also subject to the storage limits of your video plan, and you can delete clips at any time in the Alarm.com app. Our monitoring center keeps alarm signal and dispatch records as required for alarm monitoring and by its own retention practices.

9. Your privacy rights and choices

You may request that we:

  • Confirm whether we process your personal information and provide a copy;
  • Correct inaccurate information;
  • Delete your information, subject to records we must keep by law or to provide active monitoring service; and
  • Stop using your information for targeted advertising (see section 5).

Residents of California and other states with consumer privacy laws may have additional rights under those laws. We will not discriminate against you for exercising your privacy rights. To make a request, email privacy@suretyhome.com. We will verify your identity before acting on a request, and you may use an authorized agent. If we decline your request, you may appeal by replying to our decision.

You can also update much of your information yourself in the Surety customer portal and the Alarm.com app, and you can opt out of marketing emails using the unsubscribe link in any email. You will still receive service and alarm messages while you are a customer.

10. Children

Our Services are not intended for children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

11. Community forum and reviews

Information you post in our public community forum or in public reviews can be seen by others. We recommend that you not post private details such as your address, passcodes, or system layout.

12. Changes to this policy

We may update this policy from time to time. When we do, we will revise the date above. If we make material changes, we will notify customers by email or through the customer portal before the changes take effect.

13. Contact us

For questions about this policy or our privacy practices, email privacy@suretyhome.com or write to:

Surety, Attn: Privacy
1985 Henderson Road #1439
Columbus, Ohio 43220

No products in the cart.