About Surety

Why We’re Here

Surety is on a mission to provide professional-grade security alarm monitoring and home automation to DIYers in the most transparent and efficient way possible, bucking the trend in the home security industry.

When Surety opened in 2011, the team was excited to participate in an industry being transformed by mobile devices and ubiquitous connectivity. That excitement was quickly replaced with discouragement as the reality of how the security alarm industry works became apparent.

Predatory, high-pressure, and misleading sales tactics were rampant. Confusing, exploitative, long-term contracts were the norm. Canceling service? Sorry, you’re locked in. You’ll have to talk to a retention specialist about your limited, unfavorable options.

The industry-standard formula goes something like this.

  1. Claim equipment is worth several times more than it’s actually worth. That $2,500 system you get for “free” when you sign a long term monitoring contract might actually cost $500 if you bought it directly.
  2. Offer an amazing deal on this “free” system such as “only $69/month for 3 years”. That’s only $2,484! After 3 years you can optionally re-sign to lock in your $69 rate.
  3. Send a smooth-talking sales rep to your house for a “free” home security consultation where they try to get you to sign this amazing deal quickly before the limited-time offer expires.

Let’s assume the alarm monitoring is actually worth about $20/month, or $720 over 3 years. When it’s all said and done you’ve committed to paying $2,484 over 3 years for $500 worth of equipment and $720 worth of monitoring. If you decide to stick around after the contract expires (your equipment is paid for) then you’re just paying $69/month for a monitoring service worth $20/month!

Surety found these industry-standard practices to be unpalatable and decided to be the polar opposite of what was normal in home security.

How We’re Different

No Sales Reps

With Surety, you simply visit the website to sign up for service or to buy what you want, when you want. If you need to buy equipment, it’s quite reasonably priced. The support team is there to help if you have questions.

No Contracts

With Surety, you’re always month to month. You’ll never be confused or taken advantage of with long-term monitoring contracts, fancy financing deals, and limited time offers that don’t make sense.

Canceling is Easy

With Surety, if you decide to move on for any reason, you just click a button. You won’t have to talk to a retention specialist, explain why you’re canceling, or be made to feel uncomfortable in any way.

DIY Installation

Installing and maintaining home security alarm systems is easier now than it was 20 years ago. It’s not very different from setting up your WiFi router or printer. Many people can handle it themselves.

Modern Tools

Gone are the days when you have to call in and talk to a support rep just to manage or update your account. With Surety, you use a self-serve dashboard to make your own changes that take effect immediately.

Lowest Prices

Protecting your home shouldn’t threaten your wallet. Surety is proud to deliver professional home security alarm monitoring and Alarm.com interactive services at the lowest prices in the industry.

Alarm.com

Surety is an Alarm.com dealer. Alarm.com is the leader in connected home security and Surety is the most efficient way to get it. Compare Surety to other Alarm.com dealers and find out for yourself. Surety is Alarm.com the way it should be.

Our History

Before founding Surety, originally known as SuretyCAM, Ryan Boder created custom software for home automation and security systems of the ultra-wealthy. He quickly realized that affordable options for securing and automating homes, such as Alarm.com, were advancing rapidly and beginning to add features previously only available in very expensive custom systems. Ryan’s desire to help make this expanding technology more accessible led him to found Surety in 2011.

In 2013, Ryan’s then fiancée, Amanda, joined the team. She led the initial effort to expand Surety’s Do-It-Yourself offering into its own division of SuretyCAM; joining SuretyCAM Commercial and SuretyCAM Residential, as “SuretyDIY”. By 2014, the team decided that they wanted to focus their efforts and resources on SuretyDIY. They had been offering numerous services, but identified most with the clients choosing SuretyDIY. Surety began to divest itself from its full service residential and commercial work, and by 2016 Surety had completed its transformation into an entirely e-commerce based, self-installed security and automation company, powered by Alarm.com.

In 2018, Surety rebranded from SuretyDIY to just Surety and made significant infrastructure investments, while being hyper focused on maintaining high quality and delivering an exceptional customer experience. Surety is now the most efficient way to get Alarm.com service in the United States.

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