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Suggestion – Yard Signs/Stickers

Support Suggestion – Yard Signs/Stickers

Viewing 8 posts - 16 through 23 (of 23 total)
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  • #172731
    Ryan
    Ryan
    Surety

    Hi, the new yard sign is shown on our Facebook page now. I hope you like it, but if you don’t we would be happy to send you the old suretyCAM signs instead. Just let us know if you decide to sign up.

    Market testing showed that the majority of people do not want a scary looking yard sign in their yard. In fact, to most people it’s a turn off. Of course, nothing is true about all people and there will certainly be some that would prefer a scary, intimidating-looking yard sign.

    In addition to the dog face being reminiscent of a pit bull, the shield shape is intended to convey security. We wanted it to imply security without offending the majority who doesn’t want a threatening sign in their yard. I hope you at least agree it’s professional looking 😉

    #172747

    None Shall Pass
    Participant

    Thanks for the reply Ryan, I’ll keep in mind the option.

    Just to be clear, I agree that a hypothetical graphic of what looks like a rabid guard dog, or frankly anything that looks aggressive, is not what I would consider desirable in a residential neighborhood, or probably for your brand; although clearly some neighborhoods are rougher and others much more genteel, which might color peoples opinion on that. I assume the logo, sign etc is a done deal, so the following is probably an academic observation at this point, but I’ll make it anyway for feedback.

    I think I get the modern vibe you were going for and to answer your query the sign looks professionally designed , but the more important characteristic to convey is a professional service you are providing, which is why people wanted DIY removed from the old signs. Perhaps a sign that just had “Protected by Surety” with “Protected by” in much larger font replacing the dog logo (or reducing it to be much smaller at the top) would communicate the most important aspect of your service for a householder … and send the most important message to the prospective burglar and potential customers.

    The shield shape is fine but maybe too subtle to be picked up by many until perhaps after they read the sign. If your dog logo already had high brand recognition, and awareness of what it related to in the marketplace, then it might make sense to lead with it dominating the sign (think Nike swoosh graphic), but that isn’t the case (and it generally costs a great deal of money and time to establish such brands) which is another reason to emphasize what the service is about on the sign in my opinion.

    Finally, I know how passionate and involved people in a company can be about logos and tag lines, been there done that with a multi-billion dollar tech company. A suggestion, take a step back and look at your sign with fresh eyes. What jumps out is the dog graphic and “surety” text. Does that immediately convey security, or something to do with dog care, or just not clear?

    #172788

    dinom
    Participant

    Hmm, maybe it’s just me, but I’m having a hard time seeing a “dog” in that new graphic. It looks like the profile of a rhinoceros. Seriously, I’m not kidding, but my eyes might be playing tricks with the two-color scheme.

    #172794
    Ryan
    Ryan
    Surety

    Drat! You’ve stumbled upon our secret formula. The combined protective power of a rhinoceros… and a little pit bull. 🙂

    #172801

    Michael
    Participant

    Love the new sign over the old , Its more modern, unique and has the verbiage protected by. It represents the change the company is going for and doesn’t emphasize DIY for example I mean there is a company that has orange signs , that doesn’t look intimidating at all , and still millions of customers still place them in their yards. Great job on the Rebrand Some ppl may just have a hard time with change that’s all. Just my opinion 🙂 !!!

    #174498
    Ryan
    Ryan
    Surety

    New yard signs and window stickers are available now! Go to your account page then Subscriptions, view your subscription and choose “Order Signs & Stickers”.

    #176028

    Michael
    Participant

    Is there any way to get the original security signs that are displayed on the monitoring certificate? Although I do love the new signs and logo rebrand , unfortunately the lettering is not visible from street , even with a sign light ):
    Thank You

    #176095
    Jason
    Jason
    Surety

    Is there any way to get the original security signs that are displayed on the monitoring certificate? Although I do love the new signs and logo rebrand , unfortunately the lettering is not visible from street , even with a sign light ):

    There may be some available still, but they cannot be purchased normally, I have forwarded your question to our customer service team. They will reach out via email with any instruction soon!

Viewing 8 posts - 16 through 23 (of 23 total)

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